UBEX proffers solution to current digital advertising challenges

Many affiliate marketers, e-commerce stores, business owners, entrepreneurs and service providers have a great need to market their products and services on the internet to achieve market penetration, leads, and sales. To achieve this, various advertising methods and strategies have been used and explored by many with very minimal desirable results.

When surfing or browsing the internet, visiting websites, blogs, social network sites or email, you often get annoyed by the unsolicited and unwanted adverts displayed. Banners, videos, pop-ups, etc, all trying to get your attention to goods and services that more often than not, you are either not interested or do not need at all. Some will even cover your computer screen to force you to click before you can access the web pages. Advertising agencies and networks make money out of advertisers by publishing their adverts to uninterested people without positive result thereby making the advertiser lose money.

Problems and challenges in the current digital advertising space:

1. Click fraud which abounds in pay-per-click (PPC) online advertising model where a fake user or publisher imitate real visitors by clicking on ads just to increase the click-through rate. Advertising networks are most beneficial of this type of fraud.

2. Publishers struggle to find advertisers for their ads slots and even when they do, their earning is usually low.

3. Publishers payment are sometimes delayed or not even paid by dishonest advertisers

4. Some advertising channels are ineffective thereby causing huge budget loss to advertisers.

5. Advertisers are uncertain of achieving results as they are forced to pay for clicks without guarantee of actual sales.

6. Some advertising channels are complex to use thereby making some advertisers hire marketing staff or agent.

7. Users are often served with irrelevant adverts due to poor targeting of most advertising network systems.

Ubex, the new face of digital advertising.

Ubex is a unique and innovative product that incorporates Artificial intelligence (AI) into blockchain advertising coupled with her smart pay per result model to proffer solution to all the issues and challenges in the digital advertising space.

Advertising networks that run on blockchain exist, but UBEX seem to be the first to introduce AI into blockchain advertising and also change the game with the pay per result initiative.

Ubex proffers solution to the issue of targeting and display of irrelevant ads by utilizing both AI and programmatic model. Ubex platform gathers and analyze behavioral and socio-demographic data of users, arrange a list of ads that would appeal to the user, and then select the one that is the most relevant which is now displayed to the user using the best format and the most appropriate placement for the ad on the website for maximizing results. This will also reduce the huge budget loss by advertisers in the current digital advertising sphere. Users will be much more eager to respond to advertisements, which leads to increased sales. This way, Ubex tends to make life easier not only for the users of the internet but also for advertisers and publishers.

Advertisers will no longer have the need to pay marketing experts or waste money testing different advertising channels which may, in the end, prove to be ineffective. Neural networks feature in UBEX automatically allows the selection of only the most optimal distribution of ad content among a network of suitable websites.

Publishers in the Ubex platform will no longer have to worry about filling ad slots or low ads returns. The Artificial Intelligence capability in UBEX takes care of this by filling every slot with the most relevant advertising content at any time, which will result in higher earnings for publishers.

Ubex operates in a distributed and decentralized environment of Blockchain technology which ensures transparent operations and transactions for all users. Necessary data for the artificial intelligence learning are stored on Blockchain, including information on publishers’ sites, offers, ad content and users’ reputation. As the users’ reputation grows, their earnings grow as well. Advertisers with a good reputation will be favored by displaying their ads more often and with pay per result benefit. Their advert slots will also be filled with the most profitable adverts and they will be able to tokenize their websites with UBEX tokens.

The synchronization of smart contracts and Ubex internal tokens will keep the middlemen and their commission out of the equation. Advertisers can then afford to lower their prices of goods and services with the reduced cost associated with the middlemen fees.

In summary, with the Ubex model, adverts are relevant for users, effective for advertisers, and profitable for publishers.

For more information on Ubex project, see links : WEBSITE / TELEGRAM /

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